The first whiff of air freshener at the always-heaving IFC Mall in Hong Kong sends me to a serene place. I don’t know what brand the mall uses; it’s certainly not the $6.99 variety I buy from my local drugstore. But the scent tells me that, as long as I’m on the premises, the world is a more enchanting, calm space, even if I’m surrounded by hundreds of shoppers. This mall represents more than just commerce; it’s a gateway into the city itself.
At a casual Sunday dinner in suburban Toronto this summer, the guest list included a young woman of Italian mother and Pakistani father and her partner, with one parent from Turkey and the other from the Bahamas. The hosts were of Italian background, and I moved to Toronto two decades ago from the United Kingdom after growing up in Egypt, Lebanon, and my birth country of Yemen.
I didn’t experience truly brutal winters—the ones where your face aches and your teeth rattle—until my first in Toronto, in 1997, at the age of 32. Having grown up in Beirut and Cairo, and despite eight years in England leading up to my move to Canada, I was ill-equipped to survive this country’s extreme temperatures. I had never heard of a parka until my outdoors-loving roommate showed me one; I couldn’t imagine anybody wearing something so heavy and unshapely.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".