Five years ago Tomayia Colvin was working as a full-time teacher and making scrapbooks for friends for fun. Fast forward to 2017, she was named one of The 50 Most Inspiring Photographers in the United States by Beauty Revived, and her professional snaps have been published in national magazines and blogs such as Essence.com, Munaluchi Bridal, Black Bride, and Seniorologie.
I’ll let you in on a little secret:This is me on any given day when I have to promote my services, press features or speaking engagements. But I’ve learned a few key ways to talk myself into Tweeting, Instagramming, Facebooking (Yes these are made up words by yours truly) and talking about the work that I do:Promoting yourself in the digital age can feel downright sleazy and self-serving for many people.
You never have to remain stuckWhether you’re bored with your career or your job is being eliminated, career reinvention is possible at any stage in life. The No. 1 thing to remember is a career change doesn’t happen overnight. Here are four things you must do now to change to the career of your dreams:Every career comes with a series of headaches and ugly truths. What type of lifestyle do you expect to have? Are you clear on the expectations of the new career path? How long is the typical workday?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".