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Karan Mehta

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Articles

Is traditional advertising dead? Why community is the real growth engine for brands

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By Karan Mehta
| Adgully Verified
Authored By : Karan Mehta, Associate Director & Head of Marketing & Employer Growth, WorkIndia. For decades, marketing followed a familiar playbook: build awareness through large advertising campaigns, reach as many people as possible, and convert attention into sales. Billboards, television commercials, print advertisements, and later digital banners dominated brand communication. The success of a campaign was often measured by how many people saw it.
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This January, don’t change who you are, just try vegan

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By Karan Mehta
| haryananewsline.co.in
Veganuary – the global campaign to try vegan for January and beyond – is today launching its 2026 campaign, titled “New Year, Same You”. Since launching in India in 2022, Veganuary has had wide success, and more than 140,000 Indians have already signed up for the 2026 campaign. With “New Year, Same You”, Veganuary is flipping the usual New Year narrative on its head.
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SwitchMyLoan Rebrands as Cready to Build India’s Most Youth-Focused Digital Credit Platform

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By Karan Mehta
| indianexpressdaily.co.in
The platform promises instant, transparent, zero-documentation credit designed for first-time borrowers and India’s fast-growing young workforce. Tagline: Get Credit. Get Going. SwitchMyLoan today announced its transformation into Cready, a next-generation digital credit platform aimed at giving young Indians fast, transparent, and frictionless access to credit.
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