Mio Asaka approaches desserts the way Werner Herzog directs a film: like an active volcano, stopping at nothing to get the details right in challenging terrain. Every Saturday, the petite baker mounts an ingenious, labor-intensive bakery operation—French-Japanese in style and Portland-fruit-centric—in the middle of the farmers market at Portland State University. You may not have heard of Mio’s Delectables, but you will. I defy you to walk by this booth without stopping in your tracks.
Nine years ago Chad Draizin escaped to Portland from soul-killing south Florida, a place he calls “all about status.” The only things Florida had going for it? Good ice cream and Cuban coffee. So, inspired by Portland passion projects like Stumptown Coffee Roasters, he dreamed up his own ice cream company. (No matter that he’d only churned six batches total at home up to that point. Portland does that to you.)
Talk about snooze you lose: In 2011, chef Matt Lightner was reimagining Oregon cuisine at Southeast Portland’s Castagna in the wildest ways imaginable, with skills learned at some of Europe’s top food temples. Except the dining room was half-empty on most nights. He was lured away to New York to open Atera, where he promptly earned two Michelin stars and three more from the New York Times, a fast feat almost unheard of for an outsider.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".