I have always been fascinated with old letters. The kind you might find in your grandparents' attic in a forgotten box, collecting dust. Letters with faded words someone took the trouble to write 70 or 80 years ago. But thrown in there would invariably be greeting cards from birthdays, anniversaries, weddings.
Fifty is the new 30. Orange is the new black. And Fritos are the new Hershey's bars. I made this revelation while staring at the rows and rows of chocolate and candy at the supermarket the day before Halloween. Every time I grabbed a bag of the sweet stuff and threw it in my cart, I quickly changed my mind and put it back on the shelf. I kept doing this over and over. SWEETS: Halloween treats that are not just for kidsThe reason? It’s a catch-22 situation.
Patty Duke had an identical one. The Addams Family had a hairy one. I’m talking about cousins, of course. Ever since I got my results from the Ancestry DNA kit I ordered, cousins have been on my mind. FAMILIES: Break out the pink flamingos, celebrate that 'half birthday'! It’s quite amazing. When you get your results from your kit, you are entered (on consent) into a pool of DNA that can hook you up with long-lost relatives at a mere touch of a computer keyboard.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".