It’s a safe bet that you’d like to avoid getting Alzheimer’s. But you probably haven’t done the one thing that could make you five times more likely to reach the age of 85 without getting the disease and 7.5 times more likely to have suffered no memory loss or other major cognitive decline. Don’t kick yourself. The only way you could have achieved this spectacular risk reduction was to be born with a genetic variant that’s been found in fewer than 0.5% of people studied.
Your brain may be bigger than Einstein’s. (At 2.71 pounds, his weighed 10% less than average.) Your memory may be better than his too. (Seems he couldn’t remember his own phone number.) And yet in the field of theoretical physics, Einstein most likely had you beat. Why was Einstein’s brain so good at some things and not others? Why is yours? These are just some of the countless questions about the human brain that, so far, no one has answered.
You'd like to live a healthier life. But that goal is so big that you don't know where to start. If you're feeling overwhelmed, don't despair. Here are seven simple ways to launch your personal health makeover. Floss Yes, you should. Many of us were surprised to learn last year that flossing lacked clear benefits in medical studies.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".