When the first day of school rolled around last week, it was the first time in 23 years that no little (or big) Robinet boy was heading for the hallowed halls of learning. You can imagine how traumatic that was for me! For the first time in over two decades – two decades! – I had no excuse to scour the flyers for back-to-school deals, no reason to grumble about the ever-growing back-to-school lists provided by overly optimistic teachers and no opportunity to snap a back-to-school photo.
I’d like to be able to lie and say that I’m sorry summer’s more or less behind us, but while I do typically look forward to fall every year, this year I do even more so. I don’t know about you, but I’m feeling like it’s been a rough summer for the world. Close to home, it seems like there have been more tragedies than usual on our roads, and more instances of people losing loved ones unexpectedly and at ages that seem suddenly much younger than they used to be.
It's interesting these days, that one can read a news story, while simultaneously imagining how it will roll out across the social media. Such was the case last week when the Ontario government rolled out its plan to provide the abortion pill Mifegymiso at no cost, with a prescription. Before we even start this discussion, I will tell you that I am 100 per cent pro choice.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".