Barb Moran-Goodrich didn’t have an easy time becoming CEO of Moran Family of Brands, but not for precisely the usual reasons. She didn’t experience her first difficulties fitting into what is primarily a man’s role and she didn’t hit a glass ceiling. For Moran-Goodrich, it was her family, primarily her father, that kept holding her back. He owned Moran Industries, which became Moran Family of Brands, a national franchise of general automotive repair and transmission services.
Companies continue to enjoy good economic times, and their hiring plans reflect this. Seventy-seven percent of companies plan to increase their staff by at least 25% this year, according to research conducted by Spark Hire. Respondents said new services, expanding to new geographic locations and expanding into new industries are reasons their rapidly growing companies are focusing on finding new talent pools. In fact, 67% said this is their main goal.
Dave Morgan, CEO of Simulmedia, is shaking the antennas on television sets to more closely align commercials with their right audience. “We’re using technology and data to change the way ads are currently sold,” Morgan told FierceCEO. Currently, ads are bought in bulk and are scheduled randomly, which may have worked well enough when there were only 25 channels on TV. But now they have hundreds of channels, making it all-important that the right commercial is seen by the right viewer, Morgan said.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".