Ingvar Kamprad, the founder of Ikea, died last month. While it was reported that he died in his sleep after reaching the grand old age of 91, there were remarkably few elegies for the man who brought us the Billy bookcase (apparently there are now more than 60 million of them in the world, or one for every 100 humans on the planet) and such perfect, affordable and wonderfully functional objects as my favourite frying pan, from Ikea’s 365+ series, pictured here.
I am a big believer in the entire category of the wooden bowl. It makes for a fabulous gift, because you can use it for salads (and wood really is best for salads), or, if it’s handsome and sizable enough, like this one, you can simply plonk it down on the middle of a table and either fill it with fruit or nuts or decorative glass balls, or simply enjoy it’s elegance as a non-utilitarian, yet statuesque object of beauty. I feel the same way about handwoven straw baskets.
My friend Ronni makes the world’s best granola. She has given me the recipe, of course, but as it requires the purchasing and then dragging in and careful roasting of many wholesome and bulky ingredients, I’m more inclined to beg some from her than follow her example. Plus there is possibly nothing more granola than making your own.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".