I am a freelance writer from Scotland, currently based in New York City, specializing in travel, art and culture. Publications include the Guardian, BBC, Public Art Review, Bridal Guide and Condé Nast Traveler.
I arrived on Fair Isle, in Scotland’s Shetland Islands , intent upon buying a sweater. Fair Isle knitting has been replicated worldwide but the genuine article can only be found on the three-square-mile North Atlantic island. Yet I left empty-handed and my contact details with Hollie Shaw, who runs a knitwear company from her home, a brightly colored croft (or small farm house) backed by steep cliffs on the south side of the island.
Though phone booths are seemingly obsolete, the red telephone boxes of the U.K. are finding remarkable new uses. The stately phone box, with its red hue, sloped roof, and royal insignia, is an enduring icon of British design, held in even more affection by the British public than the double-decker bus and Union Jack. But in our modern cell phone era, the phone box now has little practical use.
It’s no secret that Edinburgh is one of the most appealing cities in the world for visitors. Both its medieval Old Town and its Georgian New Town are listed as UNESCO World Heritage sites. The home of the world’s largest annual arts festival, and the world’s first UNESCO City of Literature is one of Europe’s great cultural capitals. But one thing the Scottish capital is not is cheap, especially when it comes to accommodation.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".