CIVIC MINDED:Patagonia on Wednesday launched a new site aimed at linking its customers with local organizations focused on environmental issues. The Ventura, Calif., outdoor apparel company said its new platform Patagonia Action Works is part of its ongoing 1% for the Planet program, with nearly $90 million donated to various grassroots organizations over the past 35 years. Patagonia posted a video to coincide with the platform’s launch featuring footage of founder Yvon Chouinard.
VFiles’ camo-inspired capsule with Mountain Dew launches its next iteration exclusively at PacSun Friday as the brand turns its attention to expansion beyond New York for its next act. New York-based VFiles is most simply described as a social networking platform aimed at youth culture via three main pillars: fashion, music and sports. It connects with its target audience through its site, events and store at 12 Mercer Street, which houses designs from emerging and established labels.
HOLIDAY CHEER: Leandra Medine can add greeting card designer to her résumé. The founder of the fashion and lifestyle site Man Repeller and shoe designer partnered with PayPal on the design of limited-edition cards that can be used to gift money through the payment-processing platform.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".