Pitches bridge the gap between the PR and journalism world. I’ve worked in both fields, and over the years, I’ve sent and received a bulk of pitches. As an editor, I noticed a lot of common missteps people make in their pitch that would otherwise make for a great story. Instead, the story gets tossed aside. To increase the likelihood of your pitch being accepted, avoid these mistakes. Editors are busy people. On top of deadlines, meetings, and managing staff, they sift through dozens of pitches a day.
“Stranger Things’” Season 2 finale, “The Gate,” is packed with action, character development and lots of nostalgia. In other words, it’s what every show should strive to accomplish with its finale. The gang splits up into three groups: El and Hopper go to Hawkins Lab to close the gate; Joyce, Jonathan and Nancy head to Hopper’s cabin to exorcise the Mind Flayer from Will’s body; and the rest to stay put at the Byers’ and do nothing. The latter only lasts for so long, but more on that later.
The shadow monster is outsmarting Will and gang — and Will is losing time. Dustin and Steve team up to find Dart, making quite possibly the best, yet most unexpected duo in the “Stranger Things” universe. As they leave a trail of raw beef to lead Dart to a trap, Steve gives Dustin worldly advice on how to get girls (“act like you don’t care”); why he shouldn’t fall in love (“she’s only gonna break your heart”); and the secret to impeccable hair (“four pumps of Farrah Fawcett’s spray”).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".