The next time you survive a claustrophobic commute thanks to a Spotify playlist or watch on misty-eyed as a couple take the first dance at their wedding, take a second to thank Thomas Edison who unveiled his phonograph 130 years ago today (21 November). Dubbed the 'talking machine', Edison's invention was the first device to record and replay audio, proving that sound can be captured and played back.
Wouldn't life would be so much easier if fairy tales were real? We could ditch the sticky morning train and commute to work on a magic carpet, solve the housing crisis by baking homes in the oven out of gingerbread, and we'd spot a stinking liar in an instant as their nose grew away from their face like Pinocchio. But while we'll have to deal with trains and bricks and mortar for now, calling out a liar from their nose is actually possible - in theory, at least.
On 16 July, 1969, Neil Armstrong, Buzz Aldrin and Michael Collins became the first human beings to set foot on the moon, in a moment which is widely recognised as one of humanity's greatest achievements. But some conspiracy theorists still aren't convinced that the Apollo space program happened at all, most recently citing an image which they claim shows a "stagehand" on the set where the mission was apparently faked.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".