As we arrived in the Lancashire resort on the tail end of Storm Ophelia with the sky and sea a moody grey and the wind howling it was hard to see why. Equally baffling was why The Midland Hotel, an iconic grade two listed Art Deco masterpiece, which stands alone on the promenade, was ever built there. But a new day dawned and, this being the UK, we woke to sunshine and blue skies. Now, the vista from our top floor suite was almost Mediterranean.
It’s that time of year again... The clocks go back and I, like a good percentage of the British population, want to hibernate. The end of British Summer Time means the end of life as I know it. Farewell to enjoying after work socialising and weekends spent enjoying the autumn colours in the great outdoors, hello a six month slog through the winter gloom fuelled by excessive carbs.
‘What on earth are you doing?’ exclaimed my other half when he spotted me barefoot and hands on hips attempting to open the kitchen door with my feet. Isn’t it obvious? I was attempting the latest core strengthening exercise I’d read about online somewhere. ‘Who needs to sweat it out in the gym, just build exercise into your daily routine’ type of thing; you get the drift. Such advice is everywhere - blogs, papers, magazines - and hard to avoid.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".