With early snowstorms hitting the east coast in the USA, it's clear that winter has arrived in the Northern Hemisphere, and people all over are enjoying the ever-growing sport of backcountry skiing. But backcountry conditions are variable, and sometimes dangerous, so dressing for the terrain is crucial. Further, well-designed pieces that function easily in various circumstances make a backcountry trip that much more enjoyable.
The Finnish word "suunta" roughly translates to "direction," which is precisely what Tuomas Vohlen was seeking when he founded Suunto in 1936. One of his first inventions was a liquid-filled field compact compass that could be worn on the wrist. Later (some 65 years after) Suunto was the first brand to make an outdoor "wrist-top" computer that would have the "ABCs" (altimeter, barometer and compass) with their Vector which revolutionized mountain travel.
Going on adventures with your furry best friend is one of the most fun things you can do in life. But since our four-legged pals depend on us to keep them safe, it is always good to have the necessities. We sat down with search and rescue dog handler Jennifer Coulter who spends most of her time in the backcountry with K-9s. She tells us about her “must haves” for her adventure dog and dogs she works with.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".