'Tis the season to start embracing the spooky and supernatural. For some people, us included, there's just something about being safely scared that we can't quite resist. Maybe it's our curiosity about the unknown or just the excitement of a cheap thrill, but we even love reading about haunted places. But what makes a place haunted? Is it the ghosts, the stories, the history, the unexplained, or all of the above?
Don't get us wrong, we love Amsterdam. It's one of our favorite spots along Europe's well-trodden, must-hit list of cities. According to Mastercard's annual Global Destination Cities Index, Amsterdam is the 13th most-visited city in Europe by international overnight tourists, but don't be fooled into thinking it's the only city worth a visit in the Netherlands.
In order to be a better person, one must learn and grow -- and there is no better teacher tasked for the job than travel. Most of us who are lucky enough to have the option of leisure travel exist in a world of immediate gratification. We avoid most lines and interaction with others by operating online, we stream on demand, and we are (usually) instantly understood by our friends and families thanks to common a language and culture. Travel has the tendency to shake things up.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".