Isn’t it funny—okay, maybe not “ha ha” funny, but odd—how life tends to come back around? What I mean is: It’s interesting, and often a bit of a jolt, when issues in our lives pop up again, especially when we think we’ve left them in the past. I have seen this recently in my own life when it comes to the parenting of my older daughter, who is eight-years-old.
Winter is my favorite time to be a writer. It’s a season I love deeply all on its own, but the fact that the weather tends to keep me snug inside makes it all the easier to sit at my desk, dreaming of worlds yet to be. Oh, let’s be honest: At least until two small children who share my DNA decide to “Cry ‘Havoc!’ and let slip the dogs of war.” (That’s Shakespearian for cannonballing off the couch and whacking each other with their Christmas presents.)
Now it is January 2018, and there is no turning back. The New Year is here, and brings with it a fresh start, a blank page, a long empty path which we can choose to barrel down, tiptoe over, or take a careful, leisurely stroll upon. There is no telling, as of yet, the variety of places and people we will encounter, and choices we shall be required to make, over the next 12 months. One thing is certain: no matter what, we must begin.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".