IDC CMO Advisor | Writer, keynoter on strategies for data-driven marketing and the buyer dialog | Social science geek | Creative dabbler

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@kathleenschaub — 2,380 followers, 2,441 tweets

I like this term: "struggle analytics" describing the method for identifying the places/moments where customers have problems along your #marketing campaign path #customerjourney
Beautiful Klimt at the Legion of Honor museum in San Francisco #inspiring
Is obsessive ad retargeting a form of SPAM? If not, why are Facebook, Google, and others actively trying to reduce it? Your intrusive ads are part of your #customerexperience
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