A year after its founding in 2012, GoldieBlox created an advertisement that went viral. The brand, which makes STEM-inspired toys, released a two-minute long video of three girls and their Rube Goldberg machine. While the domino effect of the complex contraption was an immediate crowd-pleaser, the real attraction was the reworked lyrics of the Beastie Boys’ song "Girls," such as "You like to buy us pink toys, and everything else is for boys." Feminists cheered. The Beastie Boys sued.
On Wednesday, Intel CEO Brian Krzanich and International Olympic Committee President Thomas Bach announced that the technology marketer will sponsor the next four Olympic Games. Intel joins brands like Coca-Cola and Visa as a "TOP," which is an IOC acronym for "The Olympic Partners" program. "For us, it made great sense and was a great symbiotic relationship to bring these two teams together," Krzanich said in a live webcast.
Royal Caribbean is looking to patent its latest invention used to target "maturing millennials." Part snorkeling mask, part Snapchat Spectacles, the "SeaSeekers" dive mask can live stream photos and videos from depths of 150 feet. The creation is the latest edition of the marketer’s "#SeekDeeper" campaign with lead agency MullenLowe, which aims to change the perception that cruises are full of silver-haired retirees through social media initiatives.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".