Gusto and payroll are two words that aren't usually used in the same sentence. Gusto evokes a zest for life; payroll, not so much, at least from an accountant's perspective. Gusto ($39 per month, plus $6 per employee) may not exactly make doing payroll feel like sky diving, but it certainly improves the experience.
Zoho Books may not have strong name recognition in the realm of accounting software, but it tops many competitors in terms of depth, capabilities, and customization. The lack of integrated payroll, however, is its most serious deficit. Zoho Books may not have the name recognition of Intuit's QuickBooks or Xero, but it's superior to both of them in terms of its depth, capabilities, and customization. Only the lack of integrated payroll keeps it from getting a solo Editor's Choice.
Xero is an exceptionally good double-entry accounting site that excels at many of the basics a small business might need, such as records and transactions that support sales and purchases, payroll-processing, and inventory management. Xero is edging closer to QuickBooks Online. It's an exceptionally good double-entry accounting site that offers some features that QuickBooks doesn't, but its new report format and state payroll support are works in progress.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".