Summer is slowly coming to an end, meaning it’s finally time to put away our favorite cutoffs and throw on our biggest, most oversized sweatshirts. Elle’s recent trend report for this fall inspired us to take some of these trends and turn them into oh-so campus friendly outfits for the beginning of the school year. Red is the color of the season, as seen on the runway of Givenchy, Tod’s, and Armani (just to name a few).
This summer, I worked as a full-time Public Relations Intern in LA and wanted to take you along with me for the day. Let's start our day together! The PR industry is known for its longer hours—my typical day in the office is from 9 a.m. to 6 p.m. This is always my favorite part of the morning. I typically wear office-friendly culottes and a nice blouse. In my opinion, business casual is always the move when it comes to being an intern. Traffic in LA is always killer.
Summer gives us another excuse to shop for an essential activity of the season: the pool. Although we probably won't be on Kourtney K's level when it comes to pool aesthetic, we can try our hardest to keep our pool floaties on fleek. Shop some of the on-trend floaties below:I wonder if Gwen Stefani bought one already...How many The Little Mermaid references am I allowed to make when on this float? Can we pretend that airplanes in the swimming pool are like shootin' stars?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".