Someone just asked me how I got the name “Measurement Queen.” I’ve told the story so many times, but I realized I’d never written it down. In doing so, I realized that it was nearly 8 years ago and many of the characters and events might need a little explanation. In the process, to my delight I found the video of the actual event. It was at South by Southwest.
The dates for the next Measurement Summit are October 11th, 2017 through Friday, October 13th and our focus this year is on innovative uses of data to help in making better business decisions. Stay tuned for a list of speakers. Register early since space is very limited. On October 13th-14th, the Summit on the Future of Communications Measurement took place in Durham, New Hampshire.
This guide to the future of PR agencies includes profiles of two forward-thinking consultancies, analysis of the four biggest challenges that agencies face, and discussion of six recommended survival strategies. This article is part of our special Future of Measurement issue. Marketing technology and social media are doing to PR agencies what Airbnb did to the hotel industry.
I learned this years ago in Estonia and Croatia thanks to NATO presentation. This report should be read by everyone concerned about journalism & the survival of our democracy. And yes, it can teach all of us #measurepr folks alot about influence. https://t.co/zYWdJ0G48c
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".