Perhaps nothing illustrates the debate over marketing food to kids better than the current ad campaign for the revamped, healthier Happy Meal from McDonald's. An animated TV spot targeting children 8 to 11 from Leo Burnett hits all the hot spots of the obesity uproar.
Going Places: PlaceIQ Expanding Overseas by Erik Sass, Staff Writer Mobile data and cross-platform analytics firm PlaceIQ is launching a major international expansion with a new division covering Europe, the Middle East, and Africa, the company announced today. Led by General Manager Mandeep Mason, formerly of Microsoft, the new division is kicking off in the UK with other countries to follow.
Stepping out from behind the podium in a symbolic gesture of breaking down barriers with a tough audience, FCC Chairman Tom Wheeler used his NAB Show keynote speech to return to now-familiar themes to convince broadcasters that the auction was a “once-in-a-lifetime opportunity.” He addressed some of the broadcasters’ questions, but not all of them, leaving the biggest concerns about the auction at home in Washington.