I’ve spent 10 years working with companies large and small to help them solve their business problems. Problems like how to improve customer service for electronics giants; imaginative ways to get Canadians to buy more rotisserie chicken; seamless ways to encourage loyalty program members to update their customer data and migrate to a digital only format. In that time I’ve encountered a wide variety of philosophies, ideas, and processes that have completely boggled my mind.
The hardest part about traveling is planning your trip. Reviews can be irritating to get through, information on transportation can be outdated or wrong, and it can be a full-time job in itself to keep an eye on all the different offers and deals available online. The good news is that there are startups out there that want to do away with the headache of trip planning, and make the process less of a college-level review of Research 101.
I’ve also included some quick links to important blog posts, tools, videos, and examples that will help strengthen your skills with these key phrases or concepts. (Business) HypothesisSomething that needs to be true for your idea to work partially or fully but that hasn't been validated yet. See: Good Ideas Are Bad For Innovators. Business Model Rationale of how an organization creates, delivers and captures value. See: Why some business models are better than others.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".