In the era of talking refrigerators and sports cars drifting in space, the age-old landing page still has a role to play. Companies with forty or more landing pages get twelve times more leads than those with 5 or less, and yet getting landing pages built and tested is one of the top five challenges faced by B2B marketers. According to legend (and Wikipedia) landing pages originated in 2003 when Microsoft’s wanted to fix their poor sales figures for Microsoft Office.
Chatbots are the new apps — and no, that's not hyperbole. According to a survey conducted by SurveyMonkey, Salesforce, Drift and myclever, consumers believe Chatbots to be 35 percent better than apps at answering both complex questions, and better than apps in 5 of the 10 specific use cases they looked at. The same survey revealed that 15 percent of participating consumers had engaged with a chatbot in the past 12 months, and they consider chatbots to be best suited for the following purposes.
Instagram is now home to over 800 million monthly active users, making it the second largest social network on earth after its owner, Facebook, but contrary to what many brands believe, Instagram marketing isn’t just for companies in visually stimulating industries. In fact, there are a few ways to approach Instagram marketing without any impressive native visual content to hand at all.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".