Today in unfolding PR disasters: the marketing team behind “The Emoji Movie” — a computer-animated kids’ movie about anthropomorphic digital hieroglyphs, in which Patrick Stewart plays a piece of poop — posted a promoted advertorial tweet in which marketers inserted cutesy emoji into the poster for “The Handmaid’s Tale,” a dystopian television series about a patriarchal society in which women are sex slaves and treated as chattel. As of 7:00pm eastern time, the tweet was still live.
Earlier this week, Apple CEO Tim Cook announced that his company would be offering consumers even more cute emoji options to its keyboard, expanding the number of hieroglyphs that consumers can use to express themselves. The new emoji announcement didn’t come as a surprise to those of us who follow these sorts of things: after all, the nonprofit Unicode consortium, comprised of many digital industry leaders, had already determined and approved the next set of emoji standard characters long ago.
Poor Bernie Sanders. He’s by far the most popular politician in the United States — more so than the president by a long shot — and yet, at 75, he’s likely too old to run for president again. Polls show that, compared to Democrats’ or Republicans’ platforms, Americans overwhelmingly prefer Sanders’ policy proposals, and yet the Democratic Party, with whom the independent senator from Vermont caucuses, won’t explicitly profess its support for any of them.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".