For years, conventional wisdom has told young entrepreneurs and investors that an MBA is their ticket to success. Indeed, more people are pursuing a formal business education than ever before, with an MBA now ranking as the most popular post-graduate degree in America. But the business world is changing -- and fast. The old rules of the road taught at business school no longer necessarily apply. My business partner and I are proof that you don’t need an MBA for your business to thrive.
This year, our shelves were packed with books profiling the personal and enterprise effects of globalization in the new economy. Covering topics as wide as how to improve workplace resiliency through improv comedy to reimagining corporate hiring strategies to leverage the gig economy, seven of my favorites lent sharp new insight into the direction of the labor market and enterprise’s response to it. Here are my seven favorite books this year and what you can learn from each:1.
By Kelly Gibbons, founder and managing partner of Main & Rose. Five years ago, I left a career in the fashion and entertainment industries to start my own business. After more than a decade in corporate America, I made the move because I wanted to take back control of my projects, my time and my lifestyle. And I'm not alone: Today, 27 million working-age Americans -- that's nearly one out of every eight people -- are starting or running a young business.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".