Long Long Long before Build Your Dream Network hit the bookshelves back in January, I was beating the networking drum but when I finally decided to share my spin on networking — the question was, what’s so special about your view on this subject? Good question. Was yet another book on this subject needed? Instead of beating the networking drum, would I just be beating a dead horse on this subject? We live in interesting digital, multi-generations-in-an-evolving-economy times.
Entrepreneurs, especially startup founders, have to quickly become adept at pitching. From idea to launch to exit, they are on a 24/7 promotional carousel-with its daily ups-and-downs of continually pitching their venture in order to secure funding, acquire customers and/or promote their offering.
When Tina Roth Eisenberg aka @swissmiss tweets something she is frustrated by…you know it is serious. Her personal motto goes something along the lines of “change things or zip it” — i.e. don’t simply complain. The recurring aggravation which caught my eye? When someone makes an email introduction without checking first. It is a networking no no. As in NO! NO! Never! Don’t even think about it unless there are some special circumstances but even then, hit send with extreme caution.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".