Julia Day remembers the moment she got interested in understanding how people use architecture. Day, who is now an assistant professor in Washington State University’s School of Design and Construction, was a design student studying a new high-performance building in Spokane, Washington. The building had an interface designed to let people know when it was environmentally ideal to open the windows rather than use the A/C.
Science has always led architecture, a profession that soaks up knowledge from other fields like a sponge. In the late 1800s, new insights in physics led to a revolution in how steel buildings were built; cutting-edge aerospace engineering in the 1960s migrated into architecture within a matter of years. According to a fascinating piece in Pacific Standard , architecture is now on the brink of another revolution–this one stemming from neuroscience.
“We were a little bit behind the rest of the world in realizing that we do have a very unique culture, and how spectacularly central it is to our way of working,” says Sheela Maini Søgaard, the CEO of Bjarke Ingels Group and the company’s only woman partner. Søgaard was talking about the creative DNA of the firm, which has grown rapidly in the decade since she joined it. A few numbers, for context: In 2008, BIG was an office of about 50 people. Today, it numbers around 470.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".