The mere fact that we “prefer” something, however, doesn’t mean it’s OK. There are many costs to living in a civilized society and chief among them is the fact that we need to base our behaviour not simply on personal preferences, but also on how our actions impact those around us. If, by driving 180 km/h down Highway 400, I were simply putting my own life at risk, that would be one sort of ethical discussion. I “prefer” to drive fast — very fast. 160-180 km/h suits me just fine.
I have been asked to lead the singing of O Canada at a Remembrance Day ceremony in our small town. I agreed, but here’s my problem: For more than a year, I have been using the gender-inclusive words approved by the House of Commons, replacing “all thy sons” with “all of us.” I vastly prefer those words, and pretty much refuse to use the male-only version. But because of the stalling of a few senators, the inclusive words have not yet been approved.
I am a middle manager at a financial company. One of the people in my charge was a young person learning the ropes. He is gregarious, great at networking and very well liked. Unfortunately he was not good at following through; he moved from task to task without completing anything and rushed through work, causing errors. I like his spunk and want him to do well. He is now looking to go to a prestigious graduate tusiness program and has asked me to be a reference. I said yes.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".