How is a marriage like a row boat? Sounds like the lead-in to a bad joke, but stay with me for a minute. Comparing a marriage to a row boat is actually an analogy that has helped couples I work with understand the necessary dynamics involved in building a healthy marriage. Imagine, if you will, a man and woman rowing a small boat down a river. We could call this the river of life. The boat is their marriage. Now, the river will carry their boat along whether they row or not.
I'm going to risk sounding like one of those chronic curmudgeons who hates technology, or who didn't invest his money in the stock market. Well, I don't and I did, so don't just write off my frustration to sour grapes. I'm tired, really tired, of hearing about the internet, e-anything, or the stock market. Every newspaper, news magazine and newscast I come across inevitably mentions one or the other, or all three. Even NPR and PBS sometimes seem to be mostly technology and business most of the time.
A friend of mine likes to tell the story of a half marathon he ran a few years ago. It was one of those hot, humid, oppressive days in which nobody in their right mind would be out running that far. By the last few miles, most of the runners were pretty spent. Rounding a bend in the road, my buddy came upon a group of teenagers who were doing their best to cheer the struggling contestants toward the finish line.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".