"I just want to be happy. How do I do that?" It's a question most of us confront sometime in our late adolescent or young adult years. You remember, when we were supposed to be thinking about what kind of job we wanted, or what kind of college or training program we needed to get into, or just what we wanted to do with the rest of our lives. And at the core of this conundrum was simply "How can I be happy?"
In the last 20 years or so, we have developed a wealth of material instructing parents on how to accelerate their children's learning of academic and other skills. Much of this has focused in particular on the preschool years: We can help our children master colors and shapes, learn the alphabet (and then on to words and reading), develop math skills, nurture musical talents, etc. Increasingly, however, other voices are being raised.
A friend of mine reports that he and his college-age son now communicate through texting and email at least five times a week. "That's more than he ever talked to me when he lived at home," my friend says. Another friend tells of a recent texting experience with a colleague. She received a rather cryptic message that suggested the sender was at least frustrated, if not downright angry. Her own electronic inquiry in reply and her colleague's response did little to clear the air.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".