One of my uncle's favorite stories summed up for him one of the truths about business and people that he had learned in more than 65 years of building and managing more than half a dozen successful enterprises. It seems customers were standing in line 10 deep and more to get a seat at the new restaurant he'd opened. With low prices, excellent food, big portions, and good service, everything was working out just the way he'd hoped.
We've all been there. Our "head" knows what we need to do. Our "heart" won't let us. This inner conflict between our rational, thinking selves and our nonrational, feeling selves can tear us apart. Yet somehow we have to make some sort of decision (and usually do something) we can live with. The problem has to do with what roles we are assigning thoughts and emotions in our lives. Each plays an important part in who we are, and they must work together for us to be "whole" persons.
It is the emotional pain we hold on to -- the time we had a fight with our best friend, the death of a grandparent, a broken engagement, perhaps the words and facial expression of a rejecting parent. Most of us have a healthy forgetfulness when it comes to much of the physical pain we suffer, whether it is a pinched finger, a scraped elbow, or an emergency surgery. When it comes to emotions, though, the pain can haunt us forever. Why?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".