The average person checks their email dozens of times a day. They’re actively looking for something to engage with. While many businesses spend a lot of time focusing on subject lines and sending frequencies, these factors might be the least of your worries. First, you need to make sure you’re actually giving people what they want! So today we’re covering how to create content and send effective marketing emails that subscribers actually want in their inboxes. Let’s get started.
As a B2B texting software, one of our main goals at Text Request is maximizing value, both for ourselves and our users. That's what led us to focusing on organic traffic. Billions of people are looking for answers or solutions to their questions or problems, and we're trying to add value. So we saw organic search as a symbiotic relationship we could tap into. As the guy responsible for our content and SEO, I've only found one "secret" to growing organic traffic.
There’s already an uphill climb to gain customers, and to get them to use your app is even more of an effort. App adoption rates are generally very low and as many as 78 percent of mobile apps will be abandoned after their first use. If you’re lucky and have a decent, well-engaged audience for your website or product, you’d do well to get 20 percent of them to download your app, but they need a reason to keep coming back.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".