A couple of thousand people are going to descend on Orlando, Fla., this week for the Association of National Advertisers' annual Masters of Marketing conference. I'll be among the horde subjected to case study after case study, in which marketers take to the stage and humblebrag about how they've succeeded in the past year or so.
Are pharmaceutical executives insane or have they simply been dipping into the product a little too much? It's a rude question, I know, but it's one worth asking. I was a little flummoxed by some of the industry "reasoning" put forward in our piece about pharmaceutical companies turning to terror tactics in their marketing.
Holding Company Has 120 Days to Build 'Agency of the Future' Wendy Clark was almost speechless. Almost. And only for a minute. But according to the DDB North America CEO, she and Omnicom staffers who'd been working on the pitch for the McDonald's creative review had arrived for a Monday morning meeting with the "understanding it was going to be a commercial terms discussion."
It's become fashionable to complain about the state of online "journalism" as various sites do what needs to be done to boost page views and goose the most-emailed list. Even as we envy all that sweet, sweet traffic, we castigate. We roll our eyes at Gawker's latest hit job on a beloved pop-culture icon.
Dear NewsBot, I've got a bone to pick with you, whatever gender you may be. I'm angry. And I'm angry about the fact that I'm even angry, that I've become one of those clowns writing an "open letter." The truth is I typically don't care about TV news or, as I like to refer to it, TV "news."
Rebuilding America Now, a super-PAC affiliated with Republican presidential candidate Donald Trump, is running an anti-Hillary Clinton ad. It's election season, this is what campaigns do. But, according to the New York Post, the Clinton camp is so worked up over the spot that it's reportedly pressuring TV stations to not run the spot.
The world is in upheaval. China and the Philippines are squabbling over a patch of ocean. The European Union is about to be rent asunder by Brexit. Even as the country struggles with the sort of racial tension not seen since 1968, the U.S.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".