Hockey fans have likely heard the latest executive news from Buffalo, N.Y.-based Delaware North: the food service and hospitality company’s Chairman Jeremy Jacobs, who also owns the Boston Bruins, will be inducted into the Hockey Hall of Fame’s Class of 2017. But the June announcement shouldn’t overshadow Scott Socha’s April appointment to president of the company’s parks and resorts division.
Joining forces with national and international brands separate from the hospitality business is nothing new for hotels. It’s also a marketing tactic that’s seeping beyond the borders of traditional lodging. Consider Airbnb, which earlier this year tapped into Irish beer brewer Guinness on a global contest that ultimately gave away a night for two inside the brewery’s Dublin storehouse.
By all outward appearances, 2017 is anything but a License to Chill year for Jimmy Buffett. The singer-songwriter and hotelier is expanding his Margaritaville Holdings resort empire by nearly 35 percent with the opening of four new properties: the Margaritaville Beach Resort Grand Cayman; the Margaritaville Key West (Fla.) Resort & Marina; the Margaritaville Island Inn in Pigeon Forge, Tenn.; and the Margaritaville Resort Orlando.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".