One of the undersung pleasures of our growing appreciation for formerly quotidian beverages like coffee and beer is uncovering people who were doing them right before the rest of us cared. Before anyone had any idea what a third-wave coffee shop was (first wave = Folgers, second wave = Starbucks, third wave = hipsters), Gerard-Clement Smit founded Technivorm and started making a coffeemaker that got water hot enough and dispersed it effectively enough to yield quality coffee at home.
In August 2013, disappointed by the high-speed-rail system being built through the center of California, Elon Musk released a white paper called Hyperloop Alpha, describing a system of pod-cars shooting through vacuum tubes at nearly 800 mph. The paper ended with a plea for “the community” to work on an “open source transportation concept”—he was too busy, he said, to work on it himself. Here are the key questions that have arisen since.
EDITORS' NOTE: Welcome back! We've got another special guest editing duo today: two of Jacob's favorite writers and Don's closest friends (and ESPN colleagues): Wright Thompson and Seth Wickersham. Wright is a senior writer for ESPN The Magazine. He lives in Oxford, Mississippi and Clyde Park, Montana. (Here are some links to his fine work. ) Seth is also a senior writer for ESPN The Magazine, and along with Don Van Natta Jr. is the co-author of the forthcoming NFL book Powerball.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".