A city’s brand is always less about what’s actual and more about what’s imagined. It’s a collaborative recipe — made with a dash of history, a twist of bad habits, and a pinch of pop culture. It all depends on who’s crafting the narrative. Some cities are known as progressive havens, others love to be defined by their sports teams, and a brave few still cling to fantasies about the “American heartland” and whatever Hallmark paint-by-numbers portrait makes their town seem the most idyllic.
Fall has always been synonymous with renewal. School is back in session, new TV shows pop up and the NFL comes roaring back. For all the resolutions and “starting over” talk that dominates the 1st of January, it’s really the fall months that reset the world. For those of us who actually live in places that have four distinct seasons, fall comes into your life with a tangible impact. Leave turns colors and going out with a T-shirt is no longer an option.
On May 15th, the Harlem EatUp Festival returns for its third run. The festival is a bonanza of food tastings, cooking demos, celebrity chef meet-and-greets, and entertainment held in Harlem’s Morningside Park and several of the area’s restaurants. Managed by famed chef Marcus Samuelsson and event marketer Herb Karlitz, the festival’s main goal is to shine a light on the area’s burgeoning culinary scene. A scene that, frankly, few people saw coming.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".