At Hascon we talked with the Hasbro Star Wars team to talk Black Series and beyond. There are toys and then there is Star Wars, the toy line that just won’t stop. The modern toy lines all have Star Wars to thank for the space in the toy aisles. It is clear that there is always more to come, and these lines continue to redefine what toys can be. From the Force Link toys to the giant vehicles Star Wars continues to dominate the toy pegs.
There is no doubt a return to a collectors market with the Transformers line, and the Hasbro Transformers team talked all about what lead to this trend. Hasbro pulled out all the stops at Hascon this year for all it’s line, and the common theme was a big return to collectors line. In past years the Transformers lines saw a dip in collectors product in a movie year, but this year the collectors line has continued, and done better.
Hascon had a lot to offer fans, but one thing that stood out was the first chance to get an updated Arcee. Arcee was one of the only female Autobots from G1, at least the only one who got a name and major role, so whenever fans get a chance to have her in figure form most jump at it. She was always a hole in the collection of fans, never seeing a G1 release. Fans have been lobbying for one that looks like her G1 design, but something always gets in the way.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".