Editor’s note: Gluten intolerance has been quite the hot topic this week—for more on the subject, see this New York Times piece on the uptick in cases of gluten sensitivity, or this other one, which mentions gluten as a possible trigger for inflammation that worsened a little boy’s arthritis. A few months ago, I visited a well-meaning but ineffective chiropractor. I was seeking relief for pain in my hip, but she seemed much more interested in my mental health.
Thanksgiving turkeys are one of America’s oldest holiday traditions. But with their giant size, stooped frame, and limited mobility, today’s birds bear little resemblance to their early counterparts. So how did we end up with these modern megabirds? According to Suzanne McMillan, senior director of the farm animal welfare campaign of the American Society for the Prevention of Cruelty to Animals, it wasn’t by accident.
To hear the industry tell it, anti-microbial soaps are humanity’s last best option in a war against germs that lurk everywhere. On a site called Fight Germs Now—”the official source on anti-bacterial hygiene products”—the American Cleaning Institute sings their praises, warning that “sometimes plain soap and water is not good enough.” The fast-growing market for anti-bacterials—most of which rely on an active ingredient called triclosan—is estimated at $1 billion.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".