As a college kid in early ’90s Olympia, Washington, Kathleen Hanna was fed up with the punk-rock boys’ club—so she made a punk rock girls’ club. With screechy vocals, dirty guitar, and fast and catchy melodies, her band Bikini Kill railed against sexism and violence against women. But the music wasn’t all: Hanna and her friends made zines and held meetings for girls who were sick of being told to act like ladies.
What makes a food trend? In his new book, The Tastemakers: Why We’re Crazy for Cupcakes but Fed Up With Fondue, out May 27, journalist David Sax sets out to discover the hidden forces behind our diets. From a cupcake stop on the Sex and the City tour in New York to the board rooms of the McCormick spice company to the apple orchards of Ontario, Sax talks to the people who decide which foods become popular and when. Along the way, he learns that few fads spread on their own.
Earlier this month, the Bay Area Council, a coalition of Bay Area businesses, commissioned EMC Research to ask 500 likely voters in San Francisco how they felt about the much discussed commuter shuttles that take people from The City, Oakland, and Berkeley to tech-company campuses in Silicon Valley.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".