Tonight, at the second birthday of Peter Gordon's Sugar Club restaurant, guests will eat lamb rillette with prunes, creamed paua with brioche toast and seared tuna with a coconut crust. It's fine dining at its finest, from the Kiwi chef known internationally as the "father of fusion cuisine". But the most popular menu posting on Gordon's Instagram account?
On a good day, babies are named after them. Newborns, delivered before the ambulance got there, by phone instruction from a St John call handler. "I'm on Lambton Quay," says the woman who has just dialled 111. "There's a guy standing on the edge of the building. I can just see him . . ." Cat Valentine takes the woman's address and phone number. She keeps her on the line, typing furiously, double checking street names, contacting police. "There are a lot of people . . ." says the woman.
The handshake is still cast iron strong; the self-confidence still supremely intact. "The truth is," says Helen Clark, "I'm a role model for New Zealand women." Six years as the administrator of the United Nations Development Programme and has anything about the former Prime Minister changed? "I hope I sound the same," she laughs, that familiar, deep, horsey haw-haw. And then: "I hope nothing's changed. When you go to the UN you are working in a very international environment.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".