With the Minnesota Vikings at 10-2, trembling football fans are biting their knuckles and speaking in those particular phrases of Nordic fatalism such as “Yeah, but,” “Even if” or a humble “Let’s take it one week at a time.”It’s prudent language, the better to tone down any chatter that Minnesota might not only host the Super Bowl — but compete! It’s been 40 years — 40 years! — since the Vikes’ last trip to the Super Bowl in 1977.
If Christmas has you feeling topsy-turvy, consider flipping your fir. Upside-down Christmas trees are a hot holiday trend, with retailers such as Home Depot, Target, Walmart, Wayfair and more selling inverted trees. Prices range from around $100 to close to $1,000, with many online sites noting a limited supply. You can scroll through pages of these bewildering balsams on Pinterest or on Instagram via #upsidedownChristmastree. The Twitterverse is pondering the phenomenon.
With the holiday baking – and giving – season coming up, a great baking book can help. Then again, if you ask for a great baking book, you can use it for years to come. This year’s books have some doozies to consider. Pick your style and take a look. The icons “Zingerman’s Bakehouse,” by Amy Emberling and Frank Carollo (Chronicle, $29.95). Zingerman’s Bakehouse in Ann Arbor, Mich., has developed a passionate national following.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".