Paid Consulting Pro Tip. There are seven strategies you can use to book consulting gigs at companies all over the world. I shared one with you in my last consulting pro tip (going after multinational companies to book your first international gig). In today's pro tip, I want to share another strategy. One easy way to find good companies to target for consulting opportunities is to look for companies that are trying to hire an employee-position for your core topic.
**The purchase window closes on July 23rd at 10 pm CST** If you would like to purchase this home study course, email me at firstname.lastname@example.org with one reason why you want the class. You’re probably here because you joined a program or hired a coach that said they could teach you how to get booked as a paid speaker and consultant. What you probably got was content that helped you learn HOW to speak but NOT how to book paid gigs.
If you want to write for large websites such as Entrepreneur, Success, Forbes, Fast Company, Inc. and so on, you're going to need some writer social proof. You get this social proof when you write for other decent sized multi-author sites. The more of these websites that you've written for when you pitch, the better your chances are of getting in. Also, the large name-brand publications are incredible social proof for booking consulting gigs.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".