The relationship between social networks and content creators used to be one of symbiosis: Users shared content with their friends on social platforms and, in return, platforms sent traffic back to the original website. As social networks matured, the relationships became less symbiotic and more pay-for-play. Facebook , Twitter and Snap have all even experimented with native content -- some efforts more successful than others.
According to a study by the Content Marketing Institute, 90 percent of B2C marketers are using content marketing to reach consumers, up from 86 percent last year. Unfortunately, online 34 percent of these companies consider their efforts effective. When compared the least effective B2C marketers are compared to the most effective, it becomes clear that there are certain practices the more effective have in common. The challenges of the least effective also become clear.
BuzzFeed has been a massive success as a new media company. Indeed, the company was recently valued at $850 million after a $50 million round of funding, according to anonymous sources cited by The New York Times. However, BuzzFeed’s long history of plagiarism could undermine its valuation, so the site has been trying to quietly remove content. Former Slate contributor Farhad Manjoo detailed how BuzzFeed would strip content from around the Web and repackage it for further distribution.
" 'People who are good at self-control … seem to be structuring their lives in a way to avoid having to make a self-control decision in the first place,' "Galla tells me. And structuring your life is a skill." http://bit.ly/2DEL7N4https://t.co/mOVqvJwMSa
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".