Steve Jobs was everything to Apple. And Apple was everything to Jobs. If you’ve read his authorized biography by Walter Isaacson, Steve Jobs, you’re left believing that the tech visionary’s love for the company he co-founded roughly 40 years ago rivaled, if not surpassed, the affection he felt toward his family. Apple wasn’t just Jobs’ passion or legacy, it was his white whale.
The summer movie season ended in a flatline on Monday, with the lowest Labor Day Weekend total, $51.5 million, in 17 years, as reported by boxofficemojo.com. Even worse news for Hollywood: Ticket sales were down. Way, way down. The North American summer box office generated $3.653 billion this year, its lowest total since 2005's $3.567 billion. And that's with the average ticket price at an all-time high, $8.89.
Unless you have coulrophobia (fear of clowns), It won't terrify you. Most of It's scares have been spoiled by an aggressive studio marketing campaign meant to make it the perfect pre-Halloween horror film. But even the film’s gotcha surprises that do elicit a jolt or two in the seat aren't as nearly frightful as they are unsettling. It is that rare horror film where the chills, such as they are, are in service of a different purpose: fun.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".