Local Edition: Knowing your newsroom's mission can help you say noThis month we're talking about how to say no to work that's no longer working. Last week, we spoke with a hyper-local editor in Michigan about how she decides what the site will and won't cover. This week, we hear from several journalists about what helps them say no. This piece originally appeared in Local Edition, our newsletter following the digital transformation of local news. Want to be part of the conversation?
Surprise: Ad test shows It wouldn’t cost much to offer an option with no ads at allLast month, Associated Press media and technology writer Ryan Nakashima started an experiment on user behavior and online ads. On Wednesday, he published the early results. “I think we confirmed a lot of suspicions that pop-up ads indeed are annoying and people try to get rid of them as fast as they can,” said Nakashima, who’s continuing work he started as a John S. Knight Fellow at Stanford.
McClatchy announced Friday a change in the company's leadership structure with the goal of speeding up newsroom innovation. Starting in the Carolinas and California, McClatchy is adding two regional editor positions that can help the newsrooms in those areas transform together instead of one by one. (Disclosure: McClatchy is one of Poynter's funders.) Robyn Tomlin, Dallas Morning News' managing editor, will be the regional editor for the Carolinas.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".