We are often uncertain, confused or even completely unaware of what we project. This lack of self-awareness can be career-limiting. It’s not easy to understand how other people perceive us. We are often uncertain, confused or even completely unaware of what we project. This lack of self-awareness can be career-limiting. Psychologists call it the transparency illusion — the belief that we’re all open books and that what we intend is what people see.
Most of us suffer from the transparency illusion — the belief that we’re an open book and that what we intend to project is what people see. But typically there’s a gap between how people perceive you and how you want to be perceived. And, unfortunately, few managers give feedback about leadership presence. You may be told that your sales skills need sharpening but not that people see you as self-interested. To understand how you’re perceived follow this four-step process.
Most people accept that meetings are a part of work--but that doesn't mean they enjoy them. As this infographic shows, managers spend between 35-50% of their time in meetings, and up to four hours a week just on status updates. And those same bosses consider 67% of meetings to be failures. Try as you might to escape them, they're also incredibly important to your career. Meetings are a professional stage--it's where others see your leadership ability.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".