Ushering in a breath of fresh air, however, are contemporary grassroots brands built on the premise of authenticity: companies that rely on a strong backbone of vision, quality and transparency to excite and inspire the masses. Labels that want to include their customer, not alienate her (or him). Brands that want to be our friend. And in some cases, brands that want to cast our friends—real women—as models and representatives of what they're all about.
We all have those items in our wardrobe that seem to work harder than their counterparts. Trusty ankle boots are one such example, and we expect a lot out of them. In addition to comfort and durability, we require a certain level of versatility from the style—after all, we wear them from the office to cocktails to weekend jaunts all year round. The key is seeking out chic pairs that can be dressed up or down, in neutral hues with subtle details and, above all, an expensive-looking air about them.
When it comes to getting crafty with beauty tools, there's no one more knowledgeable than makeup artists. Since we're always aiming to be smarter and savvier when it comes to our prettifying routine, we tapped some of our go-to pros for their most inventive tricks, from unconventional uses of household items to easy product swaps.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".