The explosion in the number of gin brands has taken the industry by storm. Now consumers, lured in by the taste of London Dry, are expanding their horizons and exploring other styles. *This feature was first published in the July 2017 edition of The Spirits BusinessHave we reached peak gin? Surely it’s a question on the lips of every bartender in developed spirits markets across the globe. Juniper-weary journalists, weighed down by new product press releases, wonder if the end is in sight.
Facing strong competition from the west, traditional Eastern European vodka brands are stressing their pedigrees as a way to stand out, and are making a beeline for influential bartenders and mixologists. *This article was first published in the June 2017 edition of The Spirits BusinessA lot changes over the course of a millennium – especially in modern-day Eastern Europe.
Last night we donned our glad rags and high-tailed it up to the glitzy eCommerce Awards 2017 – and we were delighted to find ourselves among a small clutch of companies to pick up not just one but TWO trophies! The eCommerce Awards are the Oscars of online retail – it’s an annual fancy do at the London Marriott Hotel Grosvenor Square, hosted by comedian Rob Beckett.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".