The other night I had dinner with my friend Kim, who in midlife is endeavoring to change her career. She has spent decades as a successful photographer, but she knows it's time to do something different. What, however, is she qualified to do, besides photography? "I'm good at parties," she told me with a shrug. "And parallel parking." We refilled our wineglasses and laughed really hard as we dreamed up the various careers in which that particular combination might be useful.
The other night I had dinner with my friend Kim, who in midlife is endeavoring to change her career. She has spent decades as a successful photographer, but she knows it's time to do something different. What, however, is she qualified to do, besides photography ? "I'm good at parties," she told me with a shrug. "And parallel parking." We refilled our wineglasses and laughed really hard as we dreamed up the various careers in which that particular combination might be useful.
My youngest son, who is 10, has long had an obsession that crops up whenever we get in the car. As he climbs into the back seat he will peer over my shoulder at the dashboard and, depending on his mood, may ask the question we both know he is thinking: "Are we going to run out of gas?" My youngest sister--his aunt--is a therapist and the wise woman who taught me the possible-probable trick.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".