I know the holidays are over and we usually go for something healthy to kick off the New Year on this column, but I really couldn’t resist tempting you all with one last slice of chocolate cake. Why? Because for most of our readers it is still winter and the cold spell means we are spending a lot of time with our hands wrapped around hot beverages. And what goes great with a hot cup of coffee or tea? Cake. And Netflix.
When autumn comes around each year, I start to think of apples. And when I start to think of apples, I think of pie. Wonderfully buttery, flaky pie crust filled with apples. I love cinnamon-led spice blends, but I am always willing to try any spice combination in hopes of finding something that can one-up the traditional “Apple Pie Spice” blend that you can buy in the supermarket already made. But maybe more than the filling, I love the crust.
I have a different theme for my Christmas gifts each year, influenced heavily by what excited me the most during the year. This year it was all about personal journeys, cocktails, salty, spicy and sweet food, tools for the kitchen to help you explore new ways of cooking and help make your manual jobs easier — and they made cooking through the In the Kitchen With archives a breeze!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".